A few years ago brands could easily reach huge audiences at little to no cost but not anymore. At present all Facebook pages have seen […]
Top 6 Marketers In The World You Should Follow
The marketing industry is moving so fast that it’s difficult to stay up to date with all the latest trends and what’s really happening behind […]
Creative Ideas To Grow Your Marketing Agency Customer Base
I follow and occasionally write in a very active Facebook group called Traffic And Copy. This group is for skilled marketers and entrepreneurs that know […]
Why Your Business Needs Guerrilla Marketing?
In 1984, marketer Jay Conrad Levinson introduced the formal term in his book called, “Guerrilla Marketing”. Guerrilla Marketing is a non-traditional advertising strategy designed for […]
Outbound Marketing Vs Inbound Marketing, Who Wins?
Outbound Marketing: Outbound Marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. […]
Content Marketing Is Sexy and Functional
Marketeers are realising that traditional marketing is becoming less and less effective and they’re trying to find sexy and functional ways to advertise. An effective […]
Content Marketing Lessons From Red Bull Media House
The Gathering is an annual coming together of the world’s most coveted brands (UFC, Red Bull, Cirque Du Soleil) to share secrets. On another post, […]
Native Advertising And Content Marketing In Simple Words
What is ‘Native Advertising’? Native advertising is the marketing technique that tries to convince the consumer to buy a “product” rather than inform him. Some examples include […]
Repurposing Google Analytics As A Decision Support Tool
I’ve watched Andy’s presentation at Content Marketing World 2015 and had to share my thoughts about it. Andy Crestodina is one of the most passionate, […]
Stoic Philosophy of Mind
A few years ago I read a lot of spiritual and philosophy books and eventually started reading about stoicism as well. I was really curious […]